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How does Microsoft Advertising work?

Microsoft Advertising works by allowing businesses to create ads that appear next to or above search results on Bing when users enter relevant keywords. Advertisers bid on these keywords, and ads are displayed based on the relevance and bid amount.

Who does Microsoft Advertising reach?

Microsoft Advertising reaches a substantial audience, powering 24.1% of searches in the United Kingdom and delivering approximately 605 million searches every month.

What is the Microsoft Search Network?

The Microsoft Search Network is a collection of platforms, including Bing and partner sites, where ads can be displayed. It reaches users across various devices and applications, enhancing visibility and engagement.

What determines my ad position?

Ad position is determined by several factors, including the relevance of the ad and website to the searched terms, the bid amount in the Microsoft Advertising auction, and the historical performance of the ad.

Is Microsoft Advertising suitable for all types of businesses?

Yes, Microsoft Advertising is designed to benefit all types of businesses, whether they aim to drive local traffic or attract customers on a national or global scale.

Q: How often does Bing Ads experience outages?

A: Major outages are rare, occurring only a few times a year. Minor issues can happen more frequently.

Q: How long do Bing Ads outages typically last?

A: Most outages are resolved within a few hours. Extended outages lasting more than a day are extremely rare.